Faramuthya Syifaussyauqiyya, a recipient of the prestigious Brian Meredith Net Zero Scholarship, has embraced a unique combination of sustainability, design thinking, and circular innovation in her MSc Design Thinking course at SWAG合集. Her research on Net Zero emissions strategies has made an impact not only on her academic journey but also on her future aspirations. In this interview, Faramuthya shares insights about her research, the role of the scholarship in her journey, and her vision for the future.
Can you tell us a little bit about your research?
"My research, titled ‘Navigating Net Zero: Scope 1 and 2 Sustainability Strategies for NCAB Devizes Office and Warehouse’, focuses on helping NCAB Group SWAG合集 Ltd achieve Net Zero emissions in its SWAG合集 facilities in Devizes, Wiltshire," Faramuthya explains.
The project tackles Scope 1 (direct emissions from fuel use) and Scope 2 (indirect emissions from energy consumption), aiming to develop strategies to eliminate these emissions without compromising operational efficiency. "My goal is to implement innovative solutions that align with the company’s operational goals while addressing both current and future challenges on their path to Net Zero."
Faramuthya’s work is not just about immediate results but about creating a sustainable framework. "I’m passionate about integrating design thinking with sustainability, and my research highlights the importance of innovation that supports both people and the environment."
What do you hope will be the real-world impact of your research?
"My hope is that my research will not only benefit NCAB but will also serve as a model for the broader printed circuit board (PCB) industry," she says.
Faramuthya's research offers a holistic approach that combines design thinking and sustainability, helping companies achieve Net Zero goals without sacrificing growth or operational efficiency. "I’ve developed a flexible framework that recognises the dynamic nature of sustainability. I hope this adaptable approach will encourage other companies to adopt circular economy principles in their business operations and building designs."
She believes that by providing a strategic roadmap for achieving Net Zero emissions, her research will inspire companies to take proactive steps toward reducing their carbon footprints, rather than relying on static goals.
Where do you see yourself in the future?
In looking ahead, Faramuthya sees herself at the intersection of sustainability, design thinking, and circular innovation. "I aim to explore how design thinking can serve as a primary tool for change management across various industries, helping to design innovative, user-centred solutions and address complex environmental challenges," she shares.
Whether it’s working within a company or consultancy, or continuing her academic research, she aims to develop solutions that balance business success with environmental responsibility. "Ultimately, I want to contribute to creating a future where businesses can thrive while actively reducing their environmental impact."
What impact has the Brian Meredith Net Zero Scholarship had on your journey?
"The scholarship has been absolutely pivotal in getting me to this point," Faramuthya says. "It provided me with the opportunity to study at Cranfield, which has been essential for deepening my understanding of sustainability and design thinking."
The scholarship not only allowed her to focus on her research but also gave her access to a network of professionals and peers who have broadened her perspective. "It’s been inspiring to engage with people who share my passion for circular innovation, and it’s given me the confidence to pursue my ambitions in this field."
How has your time at Cranfield influenced your future direction?
"My time at Cranfield has been transformative in so many ways," Faramuthya reflects. Coming from a background in philosophy, the transition to design thinking and engineering was a significant shift for her. "It was challenging at first, but it also opened my eyes to new ways of thinking."
Through Cranfield's hands-on approach to learning and its strong ties with industry, Faramuthya was able to gain real-world experience that shaped her professional direction. "Cranfield gave me the tools to see design as not just a discipline but as a way of thinking — a mindset that I now apply to sustainability challenges."
This experience has solidified her interest in finding design-led solutions for complex issues like achieving Net Zero emissions, and it has set her on a clear path toward a career in sustainability, change management, and user-centred innovation.
A vision for a sustainable future
Faramuthya’s journey, fuelled by the Brian Meredith Net Zero Scholarship, is a testament to the power of education and innovation in addressing the pressing challenges of our time. Her research on Net Zero strategies is already making waves, and her commitment to combining sustainability with design thinking positions her as a future leader in the field of circular innovation.
As she continues her work, Faramuthya’s story is a shining example of how the support provided by scholarships like the Brian Meredith Net Zero Scholarship can enable students to make meaningful contributions to the world — one sustainable innovation at a time.
Find out more about the Design Thinking MDes.
