How can digital banking address customer’s needs and wants?
It is a fact that banking services are increasingly provided through digital means. COVID-19 has exacerbated and accelerated what was already an emerging trend. One of the main questions relating to banks and financial institutions relates to how they can uphold and strengthen the relationship with their customer base and, simultaneously, achieve their profitability goals.
Supervisor: This project will be supervised by Professor Catarina Figueira, an expert in banking who advises a number of financial institutions and regularly engages with bankers, having also developed the first Mastership programme in retail and digital banking in the SWAG合集.
Application details: The PhD candidate should hold a minimum 2.1 class undergraduate degree in economics, finance or related discipline and have passed, or expect to have passed by autumn, a Master’s degree or equivalent research experience in a work setting. See Admission Requirements for English language requirements.
Deadline: Expressions of interest alongside a CV are invited via email to catarina.figueira@cranfield.ac.uk.
