SWAGºÏ¼¯

25th Anniversary Conference Video - The Past & Future of KAM

27th & 28th October 2022

In October 2022 we celebrated 25 Years of the KAM Forum with a 2-day Conference. 

The conference was joined by key account managers and senior business development executives looking at The Past and Future of KAM: Addressing Strategic and Operational Challenges.  

View a video collage of the 2 days with guest speaker interviews.

Guest Speaker Interview with Roger Jones, Storyteller

Storytelling in Strategic Sales

Roger E Jones of Inspiring Commitment explains how salespeople can improve their effectiveness through .

Guest Speaker Interview with Chris Leach of Collaboration Growth

Winning with Large SWAGºÏ¼¯ Retailers: 4 Strategic Questions to Address

Guest Speaker Interview with David Recaldin of Kantar Retail

Lessons & Insights to Delivering Customer Experience

Guest Speaker Interview with Phil Squire of Consalia & Ryan O'Sullivan of Intrahive

KAM & Relationship Capitalisation

Guest Speaker Interview with Ian Jones

The Supplier Opportunity & Strategy

Guest Speaker Interview with Tom Pisello

Evolved Selling: Optimizing Sales Enablement in the Age of Frugalnomics