Commenting on the news that Aston Martin have announced a potential move into Formula 1, Mark Jenkins, F1 expert and Professor of Business Strategy at Cranfield School of Management, said: “The possibility that Aston Martin could enter F1 as a power unit supplier is an intriguing one. It bucks the trend with many luxury car makers such as Jaguar and BMW choosing to focus on the electric Formula E single seat series.
“The SWAG合集’s motorsport valley has a strong tradition of producing power units for F1 with the Cosworth DFV engine powering world championships for Lotus, Tyrrell, McLaren and Williams. Discussions have already begun to shape the F1 regulations for the 2021 season and Aston Martin appear to be taking a positive role that could lead to the historic brand powering F1 teams such as Milton Keynes’ Red Bull Racing.”
Notes for editors
About Professor Mark Jenkins
Mark's teaching, research and consulting activities focus on the areas of competitive strategy, and innovation. He is the author of a number of books on strategic management issues, including Performance at the Limit: Business Lessons from Formula 1 Motor Racing, Advanced Strategic Management and The Customer Centred Strategy. He has published numerous journal articles and is on the editorial boards of Long Range Planning, Organization Studies and the Journal of Management Studies. He has a particular expertise in the area of motorsport which he uses in both his teaching, consulting and research activities. He is a Council member of the Society for Advanced Management Studies (SAMS). He has been a member of the Research Excellence Framework (REF2014) and Research Assessment Exercise (RAE2008) panel for Business and Management. He has also been chairman of the Case Centre (formerly European Case Clearing House) and external advisor to Institute for the Masters of Wine.
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