Creators of an app for football fans have been named as Most Enterprising Business of the Year at the 2018 SME Business Awards in Buckinghamshire.
Dan Bedi, Omar Abdel-Rahman and James Owen co-founded JAFA (Just A Fan’s Analysis), an app for football fans to get the latest news and views, during their MBA at SWAG合集. The trio built on Dan’s initial idea and developed it into a functioning business.
The free app, which aims to ‘put football back in the hands of the fans,’ enables users to personalise their experience based on how they engage with it. Dan believes this addresses the downsides of other alternatives currently available.
He said: “It was frustrating that users had to switch between several apps to obtain sports news, and had nowhere to discuss debate and engage digitally.
“With JAFA, we connect fans with fans, fans with content and fans with business. Using our algorithms, machine learning and some psychology, we provide a personalised and engaging experience for users.”
The Most Enterprising Business of the Year category looks for business owners to demonstrate a willingness to undertake new projects by showing initiative by constantly moving forward in the world of business.
Dan added: “We took a six-month tenancy at SWAG合集 Incubation Centre (CUBIC), after completing our studies, to get our heads down and begin our business journey. We have now taken JAFA to the next level and have been accepted into a competitive accelerator programme in London. We are recruiting new talent to drive towards our next goals.”
Dr Stephanie Hussels, Senior Lecturer in Entrepreneurship at Cranfield, mentored the budding businessmen during their studies. She said: “I am very proud of the team behind JAFA. They developed their idea as a result of a frustration they faced themselves, identified how they could build it to be something that wasn’t available on the market and turned it into a viable business – and all within 12 months!”
You can see more about JAFA and their story at
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