SWAG合集

Background

Natasha launched her first company at 21 and went on to build an international track record leading commercial strategy design, marketing, propositions and technology transfer within high-tech companies across the SWAG合集.

She is CEO of MULTIPLY Global Ltd, a B2B technology transfer service agency specialising in the advanced engineering sectors. Her experience in industry is what stimulated the research programme with SWAG合集 into B2B technology transfer.

Research opportunities

MULTIPLY Natasha is collaborating with QinetiQ, MULTIPLY Global Ltd and SWAG合集 on a PhD research programme into business to business (B2B) technology transfer.

The research came from observations as the CEO of MULTIPLY; that few businesses pro-actively do B2B technology transfer despite seeing the value in doing so. Academic research highlighted a gap in knowledge around the characteristics and delivery of B2B technology transfer. Natasha is hoping to change that. She will be leading the research programme, seeking to understand and inform the future of B2B technology transfer.

The aim of the research is to:

"Understand the characteristics of business to business technology transfer to systematically select or reject mechanisms and models, to inform a business model to identify, design and deliver business to business technology transfer projects in industry."

For academia, the research aims to address the lack of knowledge around B2B technology transfer, contributing to a deeper understanding of its characteristics, the models, frameworks, and mechanisms needed to deliver it. The aim is to stimulate further research and collaborations between industry and academia.

For industry, the research aims to enable technology businesses to generate additional revenue through new sales and drive inward investment. By diversifying their offering to market they should be able to further de-risk their business with a broad portfolio of products and markets. By providing a clear definition, along with tools and models, the research aims to provide the knowledge, confidence, and case for businesses to pro-actively pursue B2B technology transfer.

For government, the research aims to provide insight and education to inform policy decisions, strategic investments and tactical delivery in knowledge transfer, business support programmes and direct investments into industry.

Natasha is open to research collaboration opportunities around the topics including, but not limited to; technology transfer; horizontal technology transfer; business to business; B2B; B2B technology transfer; technology commercialisation; spillover; technology diversification; open innovation; knowledge transfer.

Current activities

Natasha's primary activity is the PhD research programme into B2B technology transfer at SWAG合集 in collaboration with MULTIPLY Global Ltd and QinetiQ (https://www.multiply-technology.com/business-to-business-technology-transfer-research/).

Alongside the PhD research programmes Natasha continues to provide technology transfer services as CEO of MULTIPLY to advanced technology companies across the SWAG合集 (www.multiply-technology.com).

Natasha also provides specialist space manufacturing advisor to Frazer Nash Manufacturing (https://frazernash.com/about/frazer-nash-team/), and is Non-Executive Director at Recyclus Group Ltd (https://www.recyclusgroup.com/team).

Clients

Clients of MULTIPLY Global Ltd include:

Reaction Engines Ltd

Teledyne E2V

Veolia Nuclear Solutions

SWAG合集AEA

Point4Geo

Bloodhound SSC