Inspire your audience with compelling performances
Whether your aim is to become an impactful spokesperson for your organisation, a motivational leader of your business, or a thought leader in your industry, The Inspirational Leader programme will help you discover a powerful, engaging and influential voice that takes you beyond good leadership.
Drawing on innovative and practical techniques, you will learn to refine your messages and cultivate your own unique and authentic communication style. As you move from self-consciousness to self-awareness, you will find equilibrium in your preparation for and delivery of high-profile communication.
Through exploring and understanding the practical elements of presenting to a variety of audiences - from board or investor meetings to large auditoriums, from media appearances to debate preparation – you will become comfortable owning the space and managing the environment.
You will leave with renewed confidence in your capabilities and be able to communicate in a way that captivates and truly inspires others.
Programme information – Face-to-face
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- Dates
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- 03 - 05 Mar 2025
- Duration3 days, residential
- LocationCranfield campus
- Cost£3,600 + VAT, including accommodation Concessions available
Who should attend?
C-suite, directors and senior leaders who want to:
- Elevate their communication skills to professionally deliver sophisticated, persuasive, and engaging messages.
- Act as an influential spokesperson for their organisation, addressing internal and external stakeholders, and the media.
- Successfully manage the challenges of public speaking, especially in high-stakes or hostile situations.
What you'll learn
The Inspirational Leader is a highly practical, interactive and immersive programme. Led by experts in the field of communication who create a safe and supportive environment, the programme is designed to foster growth through self-reflection and the practical application of impactful tools and techniques.
You will:
- Develop your unique, powerful and authentic communication style as a senior business leader.
- Explore physical and vocal techniques to maximise presence, confidence and influence.
- Understand the technical aspects of various communication settings, from large stage to media appearances.
- Receive detailed analysis and feedback on your messaging and delivery.
- Learn how to handle high pressure situations and how to deal with difficult questions or pushback.
- Manage nerves and self-doubt.
Programme structure
Day one
Welcome event – an immersive exercise allowing participants to connect as a cohort.
Day two
Challenge 1 – each participant will present a pitch, followed by detailed analysis and communication diagnostic from course leaders, and feedback from the group.
Deconstruction of Communication – a deep dive into the psychological and physiological components of communication.
Mastering Mindset – explore the obstacles and inhibitors that prevent us from communicating at our best, and how to develop a positive mindset.
Voice and Body – practical exercises and techniques designed to maximise physical communication tools and successfully command the voice and body.
Improvisation – a series of interactive, experiential exercises drawn from theatre, sport and psychology to encourage agile thinking and improve confidence.
Challenge 2 – each participant will deliver unprepared content that offers an opportunity to embrace an entirely different communication context.
Day three
Leadership Elements – analysis of self-selected leadership qualities.
Empathy – understand the power of empathy as a communication tool to connect and inspire an audience.
Storytelling – harness the power of storytelling to create compelling, impactful and memorable content.
Lessons from Politics – techniques from the world of politics used to communicate complex messages, to a broad audience, in an authentic manner, with the aim of building connection and trust.
Media Skills – learn the technical elements of media appearances (camera, microphones, stagecraft) and techniques to effectively answer difficult questions and remain calm under pressure.
Presentation Construction – a practical approach to creating powerful, engaging, persuasive presentations.
Challenge 3 – participants will use their new knowledge to deliver a final presentation, followed by rigorous deconstruction analysis and personal developmental feedback.
Post-programme
Closing Webinar – an opportunity to come together online to consolidate and build on learnings.
Written Feedback – detailed individual progress report and developmental agenda from course leaders, designed to promote ongoing personal growth.
Programme Director
Programme Leader
Not sure whether this programme is right for you?
Compare The Inspirational Leader vs Impact and Influence programmes below, or discuss with one of our experienced career consultants .
| Impact and Influence | The Inspirational Leader | |
| Junior, middle or senior manager. |
Role |
C-suite, director or senior leader. |
| Team members, senior management teams, customers and clients. |
Audience |
Wider organisation, board members, investors, partners or the media. |
| Personal performance, confidence, small audiences, persuasion and influence. |
Focus |
Public speaking, large audiences, thought leadership, media skills. |
| Yourself, your team, your organisations products or services. |
Representing |
Your organisation, your people or your industry. |
| Improve personal presence and impact, confident delivery and presentation. |
Outcomes |
Master inspirational communication techniques for high-profile audiences. |
Concessions
20% discount (tuition fee only) for Cranfield School of Management Alumni who have attended one of our eligible leadership programmes.
Accommodation and Location
How to apply
Next steps
Our team of executive development experts will be happy to talk to you about your development needs, please email us or call +44 (0)1234 754500.
This course is provided by Cranfield Management Development Ltd a wholly owned subsidiary of SWAGºÏ¼¯
