SWAGºÏ¼¯

Middle East

Empowering development in the Middle East region

Expanding the reputation and success of organisations in the Middle East.

For organisations looking to expand beyond their borders, our business growth, entrepreneurship and executive level leadership development makes a powerful impact.

In support of nationalisation strategies, our customised leadership development programmes help to enhance the capability of talented nationals. Cranfield’s expertise in talent management and development has enabled organisations to engage, motivate and retain individuals with high potential.

By providing programmes in the Arabic language, presented by Arabic facilitators, Cranfield is bringing our learning capital to the Middle East region; delivering challenging and impactful learning that resonates with nationals.

Creating a country based executive board of leading thinkers

We supported the creation of an Executive Board within the Kingdom of Saudi Arabia, bringing together a talented group of leading thinkers and influencers within their field of education. This board is proving to be instrumental in shaping the vision and direction of learning and development in KSA, and this is reflected in the success of the country in meeting its ambitious visions for the future.

The creation of further Executive Boards in neighbouring countries will ensure that national experts can exchange knowledge and ideas with Cranfield faculty – collaborating to create long-term benefits for the people.

We have a wide range of experience within the Middle East:

HRDF

Delivered in various locations within the Kingdom of Saudi Arabia, this customised program for the (HRDF) began in 2019 and has so far supported over 2500 participants, via over 100 interactive programs and expert panels. Over 50% of the cohorts are delivered completely in Arabic. This nationally important development program is having a direct positive impact on the Saudi government’s aim of increasing the number of talented Saudi nationals employed in the Kingdom’s private sector. 

QatarEnergy

SWAGºÏ¼¯, working in partnership with and , delivered two inter-linked leadership programmes for more than six hundred middle and frontline leaders. The program led to a shift from operational to strategic thinking, greater empowerment and engagement of subordinates, increased collaboration across the business which generated financial returns, and enhancement of the Qatar Petroleum brand. Following their rebrand, we have just completed the successful delivery of a Mid-Level Leaders program with QatarEnergy to nearly 100 Mid-Level Leaders resulting in excellent feedback, tangible examples of participants successfully applying their learning, and public commitments from every single participant to continue doing so.

QatarEnergy LNG

Beginning in 2022, this five-year partnership with consists of two customised programs, one for high-potential Graduates and the other for Emerging Leaders. Delivered in highly participative face-to-face workshops, both programs are already gaining high recognition for the talented individuals taking their new skills back into the business.

Supreme Committee for Delivery & Legacy

A Leadership Development Program for the Supreme Committee for Delivery & Legacy that focussed on Trust, Transparency, Influence and Engagement with 24 Senior Leaders responsible for implementing the FIFA World Cup. Each module built upon discoveries within previous one and inter-module experiences. Delivered predominantly in Qatar, but final module held in the SWAGºÏ¼¯. This included specially-arranged sessions at the Olympic Park, and Leeds and stadiums to meet key sport event stakeholders, to understand SWAGºÏ¼¯ approach to sustainability and legacy. 

SABIC

The Personal Leadership Programme was designed with to develop leaders with varied backgrounds, in topics such as: strategy, business, continuous improvement, diversity and leadership.

Etisalat

High potential managers embarked on a three-year Leadership Development programme and gained an MSc in Strategic Leadership. benefitted from the improved retention of valuable staff and the development of high achieving future leaders.

DP World

The Leadership Journey took participants through a Networked Learning approach, incorporating a blend of face-to-face and online delivery. This programme for was created in a highly collaborative and innovative way to address areas such as: translating strategy, innovation collaboration, leadership and corporate social responsibility. Each cohort was involved in setting the agenda and creating multimedia for the next cohort.

Ooredoo

This bespoke Leadership Development Programme designed for covered four modules: Leading for Impact, Navigating Complex Challenges, Leading Change and Leading Others. Senior leaders from Kuwait, Qatar and Oman worked in teams on group-wide strategic projects, under the guidance of an Executive Team sponsor, and received one-to-one executive coaching.

Abu Dhabi Department of Economic Development

This customised programme provided talented future leaders with the knowledge and skills to drive the transformation and the Emirate’s economic growth.

Emirates Group

The High Potentials Programme in conjunction with developed a cadre of executives with world class general management capability. These leaders went on to influence change and confidently deliver the expansion agenda.

Executive Office of the Government of Dubai

This programme for the improved delegates’ knowledge and identified the skills associated with differing leadership styles; thereby raising awareness of both strengths and development needs.

Dubai Government HR Department

The programme for the enhanced the business acumen and strategic decision-making of Government Leaders, as well as empowering them to lead cross–functional teams and understand their own leadership style.

Partnerships

Over the past years we have worked closely with organisations in the Middle East, building networks and relationships that have led to rich and productive partnerships with leaders in the market, together developing and delivering prestigious executive learning solutions. Our experience demonstrates our drive to work closely and collaboratively with local partners to explore and address key region-specific challenges, finding innovative and impactful solutions that are aligned with corporate objectives.

We welcome partnerships across the business spectrum. Please contact us if you’re interested in becoming a strategic partner.

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