SWAGºÏ¼¯

Ideas to Innovation (i2i), delivered through the Bettany Centre for Entrepreneurship, has been designed for ambitious final year PhD and post-doctoral researchers looking to unlock their entrepreneurial and creative potential. This programme encourages research students to consider the social and economic relevance of their research.

Within the i2i programme you will:

• Explore entrepreneurship as an option for corporate innovation and new venture creation.
• Gain a basic understanding of business.
• Develop knowledge of how to commercialise your research.
• Develop a network of likeminded researchers facing similar challenges.

This course encourages researchers, engineers, entrepreneurs, and business professionals from multiple disciplines to talk to each other “outside the box”. The programme helps you explore your desire to take your research to market, understanding creative methods, team building, cultures and communications and the very basics of business. By the end of the course you will have had fun, learned about yourself and your ideas and how to communicate them effectively.

You will have met a huge network of smart entrepreneurial people, feel that you are amongst people with shared values and hopefully feel encouraged to take your research forward into society.

Within this three-day entrepreneurial programme, we combine large scale plenary sessions with small group activity. Each group has two facilitators to transfer the learning from the plenary – to guide and support you. We feel that this format enables you to consider the social and economic relevance of your research and will equip you with the skills and know-how to turn your ideas into action.

i2i is part of the Venture Programme, an extracurricular programme designed to unlock the entrepreneurial spirit of every Cranfield student hosted by the university’s entrepreneurial hub, the Bettany Centre.

Agenda

Dates: 29 – 31 January 2025

i2i Programme Summary

Day One enables an understanding of personal values, motivations and direction.

Day Two focuses on the importance of building teams, as well as generating potential impact pathways for your research.

Day Three looks at the basic elements of taking an idea and turning it into a product or service and how to communicate it with passion.

Speakers and Facilitators

Dr Orsolya Ihasz

Dr Orsolya Ihasz is the Programme Director of Ideas to Innovation. She is a lecturer in entrepreneurship at the Bettany Centre for Entrepreneurship, and a Fellow at the .  Her research interest focuses on responsible innovation management and social impact measurement especially in public health. As well as leading Ideas to Innovation (i2i), aimed at the researchers and early-career researcher community across disciplines to support entrepreneurial ventures geared towards finding solutions to Sustainable Development Goals (SDGs), she is also an external advisor to the WHO on  scaling digitally enabled health interventions for tackling non-communicable diseases globally. 

Dr Shailendra Vyakarnam

Shai is a Visiting Professor at the Bettany Centre for Entrepreneurship at SWAGºÏ¼¯, having been Director for four years. Previously, for fourteen years, he was founding director of Centre for Entrepreneurial Learning at the University of Cambridge. He is passionate about entrepreneurship education and development, and been in this field for over 30 years.

Who should attend?

i2i is for:

• Researchers within Centres of Doctoral Training and partner institutions.
• Doctoral candidates across multiple disciplines.
• Postdocs from multiple disciplines.

If you are unsure if i2i is for you, please contact Orsolya Ihasz at Orsolya.Ihasz@cranfield.ac.uk for more information.

Location & travel details

The Gallery - CMRI Building 38, SWAGºÏ¼¯, Cranfield, Bedfordshire MK43 0AL

Download a visitor guide including map, directions and health and safety information.

Accommodation

Please contact Cranfield Management Development Centre directly +44 1234 751122 for accommodation bookings. 

Cranfield Enhance

The opportunity to showcase your skills to prospective employers via your social media profile has become increasingly important and on successful completion of i2i and a short assignment, you can earn this digital Entrepreneurship: Impact of Research badge to recognise your accomplishment. The badges are widely recognised by employers as a mark of expertise and dedication.

This badge is part of the Entrepreneurship offering hosted by the Bettany Centre for Entrepreneurship. Become more resilient, cultivate your problem-solving skills, encourage creative thinking and resourcefulness, and learn valuable soft skills such as communication, negotiation, leadership, and teamwork, which are essential in your personal life and professional career.

Register your interest

Limited free places are available to SWAGºÏ¼¯ research students.

There are paid spaces available for non-Cranfield doctoral students and researchers, please contact Orsolya Ihasz for more information.

Register your interest to join the waiting list for i2i 2025.